To position a start-up software company as the world leader in automation systems for multichannel broadcasters and to keep it there.
★Reduced marketing cost by acting as a freelance marketing director in collaboration with the marketing department.★ Sales substantially over targets ★ Reduced the cost of sales by careful marketing alignment ★ Dramatically increased editorial coverage in trade press. ★Successful positioning of the company as a value added supplier rather than as a product shifter.
★The first three years trading included sales to the largest European multichannel broadcasters BSkyB (UK) and Nethold (Holland) as well as many large European orders. ★Sales consistently exceeded the targets by a substantial degree worldwide; the company became the leader in its field. Three North American offices were opened. ★ The company’s turnover exceeded £30 million and the company was successfully sold to a US organization.
Area of critical contribution
★Increase in market share