“Good judgement comes from experience and a lot of that comes from bad judgement.” Will Rogers

Orlando is a coach, counsel and mentor to enterprises in Cornwall and Devon and works closely with owner-managers to increase revenue, reduce wastage and achieve true sustainability. A side-effect is that people seem happier as a result of working together.

He has over 35 years of experience as a business owner, director and general manager with direct P&L responsibility of business units of substantial turnover, as well as operations in many different countries.

In the last 20 years he has advised over 100 enterprises, many of which feature creativity, innovation and IP. He has outstanding experience in leadership, change management, sales and communication, with noted success in affecting profitability, morale and simple enjoyment.

His view is that the key to a releasing the genius of a business and thus achieving remarkable results, is to be found in enthusiastic cooperation and that this can be assimilated by any organization.